How To Get Sponsors For Your Podcast
The best of these methods is to obtain a sponsor that works with you exclusively. Your audience is your biggest asset with any podcast, youtube channel, blog or business for that matter.
Cold pitch as a last resort.
How to get sponsors for your podcast. Very few podcasters that i have met that have sponsors on their shows, had to chase down sponsors. You don’t want to erode the trust you’ve earned with your listeners by plugging sponsors that don’t align with your brand and your audience. Encourage your audience to follow you on social media using ideas such as maybe doing a “best of” for your podcast after each episode, or even bloopers.
Invite your guests to become sponsors. Know what else listeners really like? It should pique their interest and make your podcast look like a lucrative avenue to advertise their business.
There are many ways to make money with your podcast (not to be confused with getting rich). Often times this will result in more money, more customization, and an overall better experience for your audience. If this is your desired method for getting sponsors, just be sure to promote your podcast heavily and get on as many directories as possible, perfect your podcast set up and quality to ensure your podcast is the best that it can be, and be easily accessible online and highly active on social media.
Many podcasters don’t start just to get sponsors, but they end up finding them on their own over time. As you probably know by now, getting a sponsor for your show is not such a simple thing to do. Sponsors that make a thing possible, then get out of the way.my favorite example of a sponsor underwriting a cool project in an understated way is the message, an incredibly successful audio drama produced by panoply and fully sponsored by ge.
The aim in sponsorship is to build long lasting relationships. Finding podcast sponsors is easy, but finding the right ones can be a bit challenging, which is why so many hosts don’t know how to get podcast sponsors. Sponsors will look at the other sponsors you’ve worked with.
Want to know how to get podcast sponsors? Find what makes your podcast unique. Most importantly, you need to know which kinds of advertisements won’t drive them away.
The more detail you can give about what a sponsor can expect in terms of reach, the more likely you’ll be able to come together and agree on a sponsorship. How to get podcast sponsors: Be honest and up front about it.
Post about your podcast everywhere, including on your website, your blog, on social media, and even on social bookmarking sites. All these goals can guide you in choosing sponsors for your podcast. Ok, so maybe having podcast sponsors won’t resolve all of your problems.
However, if you start a podcast in a niche you are knowledgeable in and passionate about, consistently providing value with each episode, and building an engaged and captive audience, then it would only be a matter of time until you’ll have sponsors lining up at your doorstep to get in front of your listeners. Create a pitch sponsors will respond to. This adds to your list of assets because you can promote sponsor products directly as opposed to just through your podcast, which brings more value to sponsorship opportunities.
The starting point here are companies that are already spending money on advertising. This enables you to make money from every podcast event which succeeds. You need to know what they are willing to spend their money on.
Get a sponsor for your podcast… go ahead, i dare you! Finding a podcast sponsor takes a little time but can be well worth it in terms of developing your brand, reaching wider audiences and monetizing your podcast! Podcast listeners take action after hearing an ad on a podcast.
Podcast networks connect podcasters with sponsors and make it easy for advertisers to connect with the right audience. They want to make sure it’s a good fit based on other sponsor’s you’ve had on your podcast. By joining a network, more advertisers see your content and are more likely to approach you with sponsorship opportunities that fit your audience well.
Let your audience know they can be sponsors. Build a thriving audience and the sponsors will be knocking at your door. Once you know your avatar, you can dive into the market research on what potential partners exist.
Below are a few tips for finding patrons. 2 passive and 2 active. Sponsorship’s can, however, dramatically improve your odds of keeping your show going.
Don’t pretend you didn’t have a competitor as a sponsor. There are main 4 ways how to find a sponsor for a podcast. I'll also explain why this podcast is going on a limited schedu…
A pitch is an email you send to prospective sponsors giving them information about your podcast. An example of a creative ad read in the audio drama / real play d&d podcast join the party. Sponsors on average can cover one to say their organization, goods, or services while still documenting your podcast.
Less chasing, less negotiating, and more creating great content, attracting an even bigger audience. Develop a good track record by starting with sponsorship trades. Start by collecting emails under the guise of sharing information such as upcoming guests and your latest podcast topics.
How to get podcast sponsors that fit your brand. You need to know what they like and what they find valuable. For example, if you know you’re going to get influential guests on your podcast, be sure to include their names and potential reach numbers in your sponsor pitch.
Before you can choose a sponsor for your podcast, you need to have a clear understanding of your audience.